January 15th, 2013

Almost any business place can benefit from being listed on Google Maps.    In fact simply being listed on any of Google's Databases could help to validate your business.  I wouldn't be surprised to find that your Google Maps entry plays a part in your Page Rank, SERPs.  Regardless the amount of people searching for products and businesses on Googlemaps is enough incentive to have your business listed.   Probably more important than your Yellowpages entry these days.


January 13th, 2013

As I have mentioned before, Googlebot is heavily biased towards web pages that have unique content.  If you find that you are struggling with your SEO efforts it is more than likely that your content has too much data that already exists somewhere else.  If you are simply re-posting content from other websites you may even be penalized in your Page Rank score.


January 12th, 2013

When people talk about keywords and SEO they are indirectly talking about marketing.   Google search engine pays close attention to  how you write  "key phrases" in your content.  It is therefore important to use the language that your customers are using in their search queries.  eg. If you are probably better off writing "solar panel" in your content rather than "photovoltaic PV", more people will find you if you are using the "common terms".  


January 9th, 2013

Blogging (web logging) is the latest craze... check that about 10 years ago was the latest craze... now it's a daily part of your standard online experience. It turns out that original content creation is one of the most important factors in attracting new and repeat visitors to your websites.   It is also very highly regarded by Google Bot in determining how active a website is.


January 6th, 2013

  Are you being indexed ? How do you know ? If so how often are you being indexed ? If you've managed to get your website listed in google search results, then well done! for getting that far ! Unfortunately that's not the end of it, SEO can be a full time job ensuring that content is added/updated regularly and making connections online to gain popularity. The Google team is trying very hard to make websites "actually good" as opposed to being touted as such. So those who update their content regularly are given "more attention". It might be time for you to check to see when you were last visited by Google Bot!


December 24th, 2012

Google Analytics is free, it provides an amazing array of statistics for your website.  It can uncover information about your website visitors that you would never find out any other way.   Analytics is the easiest way to find out why people are visiting your site!, how long your customers spend looking at particular pages and what pages prompt them to leave your site!


December 24th, 2012

Google has a system called pagerank which is listed from 1-10, 10 being the best, Your pagerank improves as other high-ranking websites link to your website.  The best way to improve is to have great content on your website so you encourage others to link to you,


December 24th, 2012

Do it Yourself ! First things first, do your own Search Engine Optimization !  If you really seriously don't have the time, then hire someone who isn't afraid to tell you what they are doing as they go !    I created this blog to make it easy for anyone to learn SEO bit by bit, if you can't do it yourself you still need to know what needs to be done and understand how it works ! Start at day one and work your way through bit by bit as you have time!   Pick one day a week and keep the routine !  SEO is best done slowly as you can be penalized for growing the popularity of your website too quickly !


Matthew Aldous - Adelaide SEO
0420 833 220
contact@matthewaldous.net
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